Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia

Research Article

The Effectiveness of The Use of Technology Information in Micro, Small and Medium Enterprises

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  • @INPROCEEDINGS{10.4108/eai.26-9-2020.2302780,
        author={Riki  Aprianto and Rahmat  Ilahi and Ryani Dhyan Parashakti},
        title={The Effectiveness of The Use of Technology Information in Micro, Small and Medium Enterprises},
        proceedings={Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia},
        publisher={EAI},
        proceedings_a={ICETLAWBE},
        year={2020},
        month={12},
        keywords={small medium enterprises internet marketing},
        doi={10.4108/eai.26-9-2020.2302780}
    }
    
  • Riki Aprianto
    Rahmat Ilahi
    Ryani Dhyan Parashakti
    Year: 2020
    The Effectiveness of The Use of Technology Information in Micro, Small and Medium Enterprises
    ICETLAWBE
    EAI
    DOI: 10.4108/eai.26-9-2020.2302780
Riki Aprianto1,*, Rahmat Ilahi1, Ryani Dhyan Parashakti1
  • 1: Management Department, Faculty of Economy and Business, Universitas Dian Nusantara, West Jakarta, Jakarta, Indonesia
*Contact email: rikiaprianto2104@gmail.com

Abstract

The low understanding of the digital world by Small Medium Enterprises (SME) in Indonesia is an important point why Small Medium Enterprises (SME) cannot keep up with market developments. As we know that there are many internet users in Indonesia, we can use this for broader marketing. However, the obstacle that is often faced by Small Medium Enterprises (SME) actors is that they do not understand how to take advantage of the Internet, and some have even marketed their products but the results are still ineffective. It is from this problem that we conduct surveys and provide direction and marketing knowledge to Small Medium Enterprises (SME). The activities we carry out also aim to support government programs to advance the Small Medium Enterprises (SME) sector so that they can compete with other competitors, especially during a pandemic like now, there are so many Small Medium Enterprises (SME) that are affected.