Research Article
The Effectiveness of The Use of Technology Information in Micro, Small and Medium Enterprises
@INPROCEEDINGS{10.4108/eai.26-9-2020.2302780, author={Riki Aprianto and Rahmat Ilahi and Ryani Dhyan Parashakti}, title={The Effectiveness of The Use of Technology Information in Micro, Small and Medium Enterprises}, proceedings={Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICETLAWBE}, year={2020}, month={12}, keywords={small medium enterprises internet marketing}, doi={10.4108/eai.26-9-2020.2302780} }- Riki Aprianto
Rahmat Ilahi
Ryani Dhyan Parashakti
Year: 2020
The Effectiveness of The Use of Technology Information in Micro, Small and Medium Enterprises
ICETLAWBE
EAI
DOI: 10.4108/eai.26-9-2020.2302780
Abstract
The low understanding of the digital world by Small Medium Enterprises (SME) in Indonesia is an important point why Small Medium Enterprises (SME) cannot keep up with market developments. As we know that there are many internet users in Indonesia, we can use this for broader marketing. However, the obstacle that is often faced by Small Medium Enterprises (SME) actors is that they do not understand how to take advantage of the Internet, and some have even marketed their products but the results are still ineffective. It is from this problem that we conduct surveys and provide direction and marketing knowledge to Small Medium Enterprises (SME). The activities we carry out also aim to support government programs to advance the Small Medium Enterprises (SME) sector so that they can compete with other competitors, especially during a pandemic like now, there are so many Small Medium Enterprises (SME) that are affected.
