Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia

Research Article

Analysis of Ideological Practices in News Program Seputar Indonesia RCTI Through The 2014 Presidential Election Campaign

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  • @INPROCEEDINGS{10.4108/eai.26-9-2020.2302771,
        author={Dani  Setiadarma and Hendriyani  Hendriyani},
        title={Analysis of Ideological Practices in News Program Seputar Indonesia RCTI Through The 2014 Presidential Election Campaign},
        proceedings={Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia},
        publisher={EAI},
        proceedings_a={ICETLAWBE},
        year={2020},
        month={12},
        keywords={ideology practice mass media campaign news and predidential election},
        doi={10.4108/eai.26-9-2020.2302771}
    }
    
  • Dani Setiadarma
    Hendriyani Hendriyani
    Year: 2020
    Analysis of Ideological Practices in News Program Seputar Indonesia RCTI Through The 2014 Presidential Election Campaign
    ICETLAWBE
    EAI
    DOI: 10.4108/eai.26-9-2020.2302771
Dani Setiadarma1,*, Hendriyani Hendriyani1
  • 1: Communication Department, Faculty of Social and Political Sciences, University of Indonesia, Indonesia
*Contact email: danisetiadarma77@gmail.com

Abstract

This research is intended to conduct a critical analysis of the news production process in the newsroom of the private television broadcasting company, Rajawali Citra Televisi Indonesia (RCTI). The research objective is to analyze the ideological discourse of news program Seputar Indonesia during the 2014 presidential election campaign. This type of research is qualitative. The research method is content analysis with Norman Fairclough's Critical Discourse Analysis approach.. Based on the results of descriptive analysis at the text level, interpretive analysis at the level of discourse practice, and explanative analysis at the level of sociocultural practice, this research shows that the ideology of the news program Seputar Indonesia, theoretically and based on the recognition of key informants as the owner's representation, can be ascertained that the discourse news ideology Seputar Indonesia in the 2014 presidential election campaign is the Social Responsibility press that does not represent the public interest. In practice, the news editorial follows the interests of capital owners who seem to side with one of the presidential-vice presidential candidates, namely Prabowo-Hatta. In addition, RCTI also does not seem to give freedom of space for journalists of Seputar Indonesia to have a different attitude from the policies of media owners if the topic of coverage involves the owner's political economy interests.