Research Article
Analysis of The Impact Of Covid-19 on Consumer Behavior in E-Commerce Transactions in Indonesia
@INPROCEEDINGS{10.4108/eai.26-9-2020.2302721, author={Mardhiyah Hayati and Yeni Susanti and Mad Heri and Nindi Riyana Saputri}, title={Analysis of The Impact Of Covid-19 on Consumer Behavior in E-Commerce Transactions in Indonesia}, proceedings={Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICETLAWBE}, year={2020}, month={12}, keywords={covid-19 consumer behavior and e-commerce}, doi={10.4108/eai.26-9-2020.2302721} }- Mardhiyah Hayati
Yeni Susanti
Mad Heri
Nindi Riyana Saputri
Year: 2020
Analysis of The Impact Of Covid-19 on Consumer Behavior in E-Commerce Transactions in Indonesia
ICETLAWBE
EAI
DOI: 10.4108/eai.26-9-2020.2302721
Abstract
This study aims to determine the analysis of the impact of covid-19 on consumer behavior in e-commerce transactions in Indonesia. The data used to analyze this research is secondary data, where this data is obtained from several media on online pages that provide information about the economy that occurred during the Covid-19 pandemic in Indonesia especially on changes in consumer behavior in carrying out e-commerce transactions as a result of policies issued by the government such as social distancing including Work from Home (WFH) and dismissing teaching and learning activities until the implementation of PSBB with the aim of breaking the chain of covid-19 spread.
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