Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia

Research Article

Analysis of The Impact Of Covid-19 on Consumer Behavior in E-Commerce Transactions in Indonesia

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  • @INPROCEEDINGS{10.4108/eai.26-9-2020.2302721,
        author={Mardhiyah  Hayati and Yeni  Susanti and Mad  Heri and Nindi Riyana Saputri},
        title={Analysis of The Impact Of Covid-19 on Consumer Behavior in E-Commerce Transactions in Indonesia},
        proceedings={Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia},
        publisher={EAI},
        proceedings_a={ICETLAWBE},
        year={2020},
        month={12},
        keywords={covid-19 consumer behavior and e-commerce},
        doi={10.4108/eai.26-9-2020.2302721}
    }
    
  • Mardhiyah Hayati
    Yeni Susanti
    Mad Heri
    Nindi Riyana Saputri
    Year: 2020
    Analysis of The Impact Of Covid-19 on Consumer Behavior in E-Commerce Transactions in Indonesia
    ICETLAWBE
    EAI
    DOI: 10.4108/eai.26-9-2020.2302721
Mardhiyah Hayati1,*, Yeni Susanti1, Mad Heri2, Nindi Riyana Saputri2
  • 1: Universitas Islam Negeri Raden Intan Lampung, Indonesia
  • 2: Sekolah Tinggi Ekonomi dan Bisnis Islam Lampung, Indonesia
*Contact email: Mardiyah.hayati@radenintan.ac.id

Abstract

This study aims to determine the analysis of the impact of covid-19 on consumer behavior in e-commerce transactions in Indonesia. The data used to analyze this research is secondary data, where this data is obtained from several media on online pages that provide information about the economy that occurred during the Covid-19 pandemic in Indonesia especially on changes in consumer behavior in carrying out e-commerce transactions as a result of policies issued by the government such as social distancing including Work from Home (WFH) and dismissing teaching and learning activities until the implementation of PSBB with the aim of breaking the chain of covid-19 spread.