Research Article
The Communication Strategy of The Tourism Office of Pangkalpinang City in Promoting The Potency of Lempah Kuning as Gastronomic Tourism in The New Normal Era
@INPROCEEDINGS{10.4108/eai.26-9-2020.2302698, author={Agung Ferianda and Ferdiana Ferdiana}, title={The Communication Strategy of The Tourism Office of Pangkalpinang City in Promoting The Potency of Lempah Kuning as Gastronomic Tourism in The New Normal Era}, proceedings={Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICETLAWBE}, year={2020}, month={12}, keywords={marketing management communication strategy gastronomic tourism}, doi={10.4108/eai.26-9-2020.2302698} }- Agung Ferianda
Ferdiana Ferdiana
Year: 2020
The Communication Strategy of The Tourism Office of Pangkalpinang City in Promoting The Potency of Lempah Kuning as Gastronomic Tourism in The New Normal Era
ICETLAWBE
EAI
DOI: 10.4108/eai.26-9-2020.2302698
Abstract
The research objective is that the Financing Company in Pekanbaru is a company engaged in financing that is distributed to the public in the form of credit or loan. This study examines how the influence of organizational characteristics, worker characteristics, environmental characteristics, management policies and practices, and leadership on organizational effectiveness in finance companies. The results of this study indicate that organizational characteristics have contributed to organizational effectiveness. The variables of environmental characteristics, worker characteristics and organizational and leadership characteristics have a significant contribution and effect on organizational effectiveness. Meanwhile, the variables of management policies and practices do not have a contribution to Y or have no significant effect on organizational effectiveness.
