Research Article
The Role of Management of The Jakarta Arts Center Planetarium And Observatory In Innovation And Delivering Information To The Community
@INPROCEEDINGS{10.4108/eai.26-9-2020.2302691, author={Ida Royani Damayanti and Kornelia Johana Dacosta}, title={The Role of Management of The Jakarta Arts Center Planetarium And Observatory In Innovation And Delivering Information To The Community}, proceedings={Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICETLAWBE}, year={2020}, month={12}, keywords={public relations management innovation planetarium}, doi={10.4108/eai.26-9-2020.2302691} }- Ida Royani Damayanti
Kornelia Johana Dacosta
Year: 2020
The Role of Management of The Jakarta Arts Center Planetarium And Observatory In Innovation And Delivering Information To The Community
ICETLAWBE
EAI
DOI: 10.4108/eai.26-9-2020.2302691
Abstract
Human interest in the movement of celestial bodies and their beauty has been recognized as inseparable from society since the Ancient Egyptian Civilization was at its zenith still victorious, similarly, the Indonesian. The Jakarta Special Capital Region (DKI) Government provides facilities for the general public and students to make tourist and educational visits, where visitors can learn about astronomy. as well as seek recreation. However, the current problem is the Covid-19 pandemic will certainly have an impact on the number of visitors both from and outside Jakarta. This makes it more difficult for public relations (PR) management to develop strategies to attract visitors, such as giving away free masks and providing hand sanitizers. The objective of this study is to determine PR innovations at the Planetarium and Observatory of the Jakarta Arts Center in conveying information to potential visitors from Jakarta and outside Jakarta during the Covid-19 pandemic. The role of PR includes how management will develop and implement the planned innovations. This study uses a postpositive paradigm (qualitative), with a descriptive method approach, which presents an overview of the performance of the Planetarium and Observatory PR management using field data obtained through focused in-depth interviews with visitors.
