Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia

Research Article

The Influence of Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty on Brand Equity of Zakat Institutions

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  • @INPROCEEDINGS{10.4108/eai.26-9-2020.2302683,
        author={Muhammad  Doddy and Juhary  Ali and Anton  Hindardjo and Cicih  Ratnasih},
        title={The Influence of Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty on Brand Equity of Zakat Institutions},
        proceedings={Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia},
        publisher={EAI},
        proceedings_a={ICETLAWBE},
        year={2020},
        month={12},
        keywords={brand awareness perceived quality brand association brand loyalty brand equity},
        doi={10.4108/eai.26-9-2020.2302683}
    }
    
  • Muhammad Doddy
    Juhary Ali
    Anton Hindardjo
    Cicih Ratnasih
    Year: 2020
    The Influence of Brand Awareness, Perceived Quality, Brand Association, Brand Loyalty on Brand Equity of Zakat Institutions
    ICETLAWBE
    EAI
    DOI: 10.4108/eai.26-9-2020.2302683
Muhammad Doddy1,*, Juhary Ali2, Anton Hindardjo1, Cicih Ratnasih3
  • 1: Lecturer STEI SEBI, Indonesia and PhD Candidate of Asia e University Malaysia
  • 2: Professor of Asia e University Malaysia, Kuala Lumpur, Malaysia
  • 3: Professor of Universitas Borobudur, Jakarta, Indonesia
*Contact email: muhammad.doddy@sebi.ac.id

Abstract

This study aims to examine how the influence, among others, brand image, perceived quality, brand loyalty to brand equity in a zakat institution. The research design used is descriptive and explanatory with a quantitative approach. The sample size is 375 zakat payers from a leading zakat institution in Greater Jakarta. The method of collecting data by distributing questionnaires was taken by clustered random sampling. Data processing used Partial Least Square SEM (PLS-SEM), where the results showed a significant influence between the variables of brand awareness, perceived quality, brand association, brand loyalty to brand equity. According to previous studies, brand loyalty has a dominant effect on brand equity as a whole. Zakat institutions must pay attention to the antecedents of brand equity in order to increase zakat fundraising.