Research Article
The Influence of Covid-19, Service Quality Strategies and Financing Products on Customer Satisfaction at Baitul Maal Wat Tamwil Insan Mulia Palembang South Sumatra Indonesia
@INPROCEEDINGS{10.4108/eai.26-9-2020.2302671, author={Chandra Satria and Saprida Saprida and Eka Sulistiana}, title={The Influence of Covid-19, Service Quality Strategies and Financing Products on Customer Satisfaction at Baitul Maal Wat Tamwil Insan Mulia Palembang South Sumatra Indonesia }, proceedings={Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICETLAWBE}, year={2020}, month={12}, keywords={covid 19 service quality product quality customer satisfaction level}, doi={10.4108/eai.26-9-2020.2302671} }- Chandra Satria
Saprida Saprida
Eka Sulistiana
Year: 2020
The Influence of Covid-19, Service Quality Strategies and Financing Products on Customer Satisfaction at Baitul Maal Wat Tamwil Insan Mulia Palembang South Sumatra Indonesia
ICETLAWBE
EAI
DOI: 10.4108/eai.26-9-2020.2302671
Abstract
The abstract needs to analyze the impact of Covid-19, the quality of products and services on the customer satisfaction level of Baitul Maal Wat Tamwil Insan Mulia Palembang, South Sumatra, Indonesia using a survey questionnaire. This study explores three variables, namely COVID 19, product, and service quality in customer satisfaction levels. Research data processing in the form of panel data is carried out within 6 (six) months. The results showed that the variable covid 19, product quality, and consumer services had a significant effect on customer satisfaction by using a sample of 63 people from a population of 1119 people. The difference shows that service quality has a more impact on customer satisfaction and Covid 19 has the smallest effect on the satisfaction level
