Research Article
Competitive Strategy Analysis on Traders in Manonda Inpres Market Palu (Islamic Business Ethics Perspective)
@INPROCEEDINGS{10.4108/eai.26-9-2020.2302647, author={Nasaruddin Mera and Muhammad Taufan Badollahi and Muhammad Ami Hanafi}, title={Competitive Strategy Analysis on Traders in Manonda Inpres Market Palu (Islamic Business Ethics Perspective)}, proceedings={Proceedings of The International Conference on Environmental and Technology of Law, Business and Education on Post Covid 19, ICETLAWBE 2020, 26 September 2020, Bandar Lampung, Indonesia}, publisher={EAI}, proceedings_a={ICETLAWBE}, year={2020}, month={12}, keywords={competitive strategy islamic perspective islamic business ethics}, doi={10.4108/eai.26-9-2020.2302647} }- Nasaruddin Mera
Muhammad Taufan Badollahi
Muhammad Ami Hanafi
Year: 2020
Competitive Strategy Analysis on Traders in Manonda Inpres Market Palu (Islamic Business Ethics Perspective)
ICETLAWBE
EAI
DOI: 10.4108/eai.26-9-2020.2302647
Abstract
The purpose of this research is to describe the competitive strategy and analyze the perspective of Islamic business ethics on the competitive strategy of traders in the Manonda Market Palu. This study uses the Participatory Action Research (PAR) research method. The result of this research is Competitive Strategy traders at Manonda Inpres Market, Palu City, covering price strategies, promotions, and products. Some of these strategies have not been implemented properly. In terms of ethics business with the characteristics that the Prophet exemplified: Siddiq (honest), Amanah (Trust), Fatanah (Intelligent), and Tablig (Argumentative and Communicative). not running as it should be, To reap big profits, one way is done by traders in the Manonda Presidential Market still often playing cheating, there has been a trading strategy pattern holding the trust of A business person's ability to communicate products or goods most appropriately.
