Research Article
The Influence of Individual Characteristics on Risk Perception
@INPROCEEDINGS{10.4108/eai.26-5-2023.2337307, author={Yaming Zhang and Ping Dong and Pingting Fu}, title={The Influence of Individual Characteristics on Risk Perception}, proceedings={Proceedings of the 4th International Conference on Education, Knowledge and Information Management, ICEKIM 2023, May 26--28, 2023, Nanjing, China}, publisher={EAI}, proceedings_a={ICEKIM}, year={2023}, month={9}, keywords={individual characteristics; risk perception; information preference; risk experience}, doi={10.4108/eai.26-5-2023.2337307} }- Yaming Zhang
Ping Dong
Pingting Fu
Year: 2023
The Influence of Individual Characteristics on Risk Perception
ICEKIM
EAI
DOI: 10.4108/eai.26-5-2023.2337307
Abstract
In recent years, after the aggression of SARS and COVID-19, people have become more sensitive to the risks of emergencies. The purpose of this paper is to test the relationship between the dependent variable (individual characteristics) and the independent variable (risk perception). The research method of this paper is a quantitative method, using an online questionnaire and SPSS software, and 500 questionnaires were collected for testing. The significance of this paper is to derive recommendations for guiding risk in emergencies by examining the role that individual characteristics play in risk perception. The paper concluded that: 1. Demographic factors (occupation, education level, age) have an impact on risk perception. 2. Risk experience, risk knowledge, individual trust, and information accessibility are positively related to risk perception. 3. Among information preferences, those who prefer mainstream media are the most risk sensitivity was the lowest.
