Research Article
Innovative Approaches to the Development of New Digital Retail Industry of "Internet+" in the Post-epidemic Era
@INPROCEEDINGS{10.4108/eai.26-5-2023.2337251, author={Xue Gong and Zhao Liu and Wenfei Guo and Hailu Li}, title={Innovative Approaches to the Development of New Digital Retail Industry of "Internet+" in the Post-epidemic Era}, proceedings={Proceedings of the 4th International Conference on Education, Knowledge and Information Management, ICEKIM 2023, May 26--28, 2023, Nanjing, China}, publisher={EAI}, proceedings_a={ICEKIM}, year={2023}, month={9}, keywords={"internet+"; digitization; new retail industry}, doi={10.4108/eai.26-5-2023.2337251} }- Xue Gong
Zhao Liu
Wenfei Guo
Hailu Li
Year: 2023
Innovative Approaches to the Development of New Digital Retail Industry of "Internet+" in the Post-epidemic Era
ICEKIM
EAI
DOI: 10.4108/eai.26-5-2023.2337251
Abstract
Digital new retail is booming under the background of "Internet +" and has become a new trend in the development of modern e-commerce. Under the impact of the global epidemic, China's new retail industry has been made a progress. A vast number of enterprises have been innovating in the advancement of digital new retail. This paper mainly uses literature and logical analysis methods to study the practical dilemma and implementation path of digital new retail industry. Practical dilemma: fast-paced mar-keting methods are not conducive to enhancing brand value. Digital foundation is so weak, resulting in hidden dangers in consumers' information. Implementation path: guide customer consumption, improve brand building awareness and strengthen data monitoring and governance in the digital new retail industry.
