Proceedings of the 2nd International Conference on Mathematical Statistics and Economic Analysis, MSEA 2023, May 26–28, 2023, Nanjing, China

Research Article

User Influence Analysis Model for Weibo Topics

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  • @INPROCEEDINGS{10.4108/eai.26-5-2023.2334300,
        author={Guixian  Xu and Yuan  Tian and Yueting  Meng},
        title={User Influence Analysis Model for Weibo Topics},
        proceedings={Proceedings of the 2nd International Conference on Mathematical Statistics and Economic Analysis, MSEA 2023, May 26--28, 2023, Nanjing, China},
        publisher={EAI},
        proceedings_a={MSEA},
        year={2023},
        month={7},
        keywords={social network weibo topics user influence emotional tendencies pagerank},
        doi={10.4108/eai.26-5-2023.2334300}
    }
    
  • Guixian Xu
    Yuan Tian
    Yueting Meng
    Year: 2023
    User Influence Analysis Model for Weibo Topics
    MSEA
    EAI
    DOI: 10.4108/eai.26-5-2023.2334300
Guixian Xu1,*, Yuan Tian1, Yueting Meng1
  • 1: Minzu University of China
*Contact email: guixian_xu@muc.edu.cn

Abstract

Due to the openness of social media, public opinion events are often triggered. Identifying important users in hot topics is helpful to correctly guide public opinion and create a green online environment. Directed at the fact that the existing methods fail to consider the influence of users' followers and the influence of comment sentiment tendencies, a user influence analysis model for Weibo based on user information and content information - UCRank (user-content influence rank) - was proposed. The model takes into account four factors, users self-influence, followers-influence, content information and comment sentiment polarity, to jointly quantify the user influence. Experimental results show that the proposed model has the best performance in terms of precision, recall and F1 value when compared with other traditional algorithms.