Proceedings of the 2nd International Conference on Mathematical Statistics and Economic Analysis, MSEA 2023, May 26–28, 2023, Nanjing, China

Research Article

Research on Pricing of Power Retail Package Based on User's Choice Behaviours

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  • @INPROCEEDINGS{10.4108/eai.26-5-2023.2334208,
        author={Tengjian  Li and Bo  Sui and Haibo  Wu and Mei  Wang and Jianing  Zhu and Hongzhen  Guo},
        title={Research on Pricing of Power Retail Package Based on User's Choice Behaviours},
        proceedings={Proceedings of the 2nd International Conference on Mathematical Statistics and Economic Analysis, MSEA 2023, May 26--28, 2023, Nanjing, China},
        publisher={EAI},
        proceedings_a={MSEA},
        year={2023},
        month={7},
        keywords={user's choice,power retail package,pricing model},
        doi={10.4108/eai.26-5-2023.2334208}
    }
    
  • Tengjian Li
    Bo Sui
    Haibo Wu
    Mei Wang
    Jianing Zhu
    Hongzhen Guo
    Year: 2023
    Research on Pricing of Power Retail Package Based on User's Choice Behaviours
    MSEA
    EAI
    DOI: 10.4108/eai.26-5-2023.2334208
Tengjian Li1,*, Bo Sui2, Haibo Wu2, Mei Wang2, Jianing Zhu2, Hongzhen Guo1
  • 1: North China Electric Power University
  • 2: Henan Electric Power Trading Center Co., Ltd
*Contact email: 120202206274@ncepu.edu.cn

Abstract

Since the implementation of the new electricity reform in China, the electricity sales market has been liberalized orderly, and the electricity retail market has also developed rapidly. The electricity retail package plays a key role in the development of the electricity retail market. This paper considers the willingness and choice of users to purchase electricity price package in the electricity market, and constructs a pricing model of electricity price package considering user's independent choice. The example analysis proves that the pricing model based on user choice strategy is more accurate. This research has practical guiding significance for the electricity sales companies to implement scientific and quantitative electricity price package design and marketing.