The Influence of Tourists Motivation on Tourists Satisfaction and its Impact Towards The Destination Loyalty: Muslim Travelers in Aceh

M. Siregar; R.B. Firdaus; Zahri Hamat; Muhammad Siregar; Abdul Muzammil

Proceedings of the First Annual Conference of Economics, Business, and Social Science, ACEBISS 2019, 26 - 30 March, Jakarta, Indonesia

Research Article

The Influence of Tourists Motivation on Tourists Satisfaction and its Impact Towards The Destination Loyalty: Muslim Travelers in Aceh

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@INPROCEEDINGS{10.4108/eai.26-3-2019.2290969,
    author={M. Ridha Siregar and R.B. Radin Firdaus and Zahri Bin Hamat and Muhammad Ilhamsyah Siregar and Abdul  Muzammil},
    title={The Influence of Tourists Motivation on Tourists Satisfaction and its Impact Towards The Destination Loyalty: Muslim Travelers in Aceh},
    proceedings={Proceedings of the First Annual Conference of Economics, Business, and Social Science, ACEBISS 2019, 26 - 30 March, Jakarta, Indonesia},
    publisher={EAI},
    proceedings_a={ACEBISS},
    year={2020},
    month={2},
    keywords={tourism motivation push and pull tourists satisfaction loyalty destination},
    doi={10.4108/eai.26-3-2019.2290969}
}

M. Ridha Siregar
R.B. Radin Firdaus
Zahri Bin Hamat
Muhammad Ilhamsyah Siregar
Abdul Muzammil
Year: 2020
The Influence of Tourists Motivation on Tourists Satisfaction and its Impact Towards The Destination Loyalty: Muslim Travelers in Aceh
ACEBISS
EAI
DOI: 10.4108/eai.26-3-2019.2290969

M. Ridha Siregar¹^,*, R.B. Radin Firdaus¹, Zahri Bin Hamat¹, Muhammad Ilhamsyah Siregar¹, Abdul Muzammil¹

1: Faculty of Economic and Business, Syiah Kuala University, Indonesia

*Contact email: m.ridhasiregar@unsyiah.ac.id

Abstract

This study aims to determine the effects of Tourist Motivation on Tourists satisfaction and its Impact towards the Destination Loyalty. The samples used in this study were foreign and domestic tourists who visited Banda Aceh as many as 160 respondents. The equipment of data collection used in this study was a questionnaire. The sampling technique used was purposive sampling. The analytical method used was Partial Least Square (PLS) in order to determine the effects of the variables involved. The results showed that Tourism Motivation (PUSH and PULL) significantly affects Tourists Satisfaction and Tourists Satisfaction significantly affects the destination loyalty.

Keywords: tourism motivation push and pull tourists satisfaction loyalty destination

Published: 2020-02-03
Publisher: EAI

: http://dx.doi.org/10.4108/eai.26-3-2019.2290969