Research Article
The Effectiveness of Parenting Content on Tik Tok Social Media on Parenting Knowledge
@INPROCEEDINGS{10.4108/eai.26-11-2022.2341054, author={Nur Anisa and Inayatur Robbaniyah and Retno Tri Wulandari and Tomas Iriyanto}, title={The Effectiveness of Parenting Content on Tik Tok Social Media on Parenting Knowledge}, proceedings={Proceedings of the 1st International Conference on Early Childhood Education in Multiperspective, ICECEM 2022, 26th November 2022, Purwokerto, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICECEM}, year={2023}, month={12}, keywords={parenting content tik tok parenting knowledge}, doi={10.4108/eai.26-11-2022.2341054} }- Nur Anisa
Inayatur Robbaniyah
Retno Tri Wulandari
Tomas Iriyanto
Year: 2023
The Effectiveness of Parenting Content on Tik Tok Social Media on Parenting Knowledge
ICECEM
EAI
DOI: 10.4108/eai.26-11-2022.2341054
Abstract
Tik Tok is seen as an alternative to disseminating parenting knowledge and practices for education and support for social intelligence, upbringing and childcare. This study aims to test the effectiveness of parenting content in the Tik Tok application on parental parenting knowledge. This research is a quantitative research by distributing questionnaires via Google form which are distributed via the WhatsApp Group of parents at several institutions in Malang City which are distributed for 2 weeks. The sample in this study was selected by purposive sampling technique and obtained 78 parents who met the criteria. The collected data was then analyzed using a simple linear regression with the help of the SPSS application. The research results show that, Parenting content on the Tik Tok application effectively increases parental parenting knowledge in Malang City. Thus, PAUD institutions and practitioners in the field of parenting can use Tik Tok as a medium for promoting healthy parenting to more people.
