Proceedings of the First Brawijaya International Conference on Social and Political Sciences, BSPACE, 26-28 November, 2019, Malang, East Java, Indonesia

Research Article

Political Strategies for Winning Female Figuresin the Village Head Election Contestationin Lauran Village

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  • @INPROCEEDINGS{10.4108/eai.26-11-2019.2295207,
        author={V  Watunglawar and R  Rahardian},
        title={Political Strategies for Winning Female Figuresin the Village Head Election Contestationin Lauran Village},
        proceedings={Proceedings of the First Brawijaya International Conference on Social and Political Sciences, BSPACE, 26-28 November, 2019, Malang, East Java, Indonesia},
        publisher={EAI},
        proceedings_a={B-SPACE},
        year={2020},
        month={5},
        keywords={contentation female candidate political strategy},
        doi={10.4108/eai.26-11-2019.2295207}
    }
    
  • V Watunglawar
    R Rahardian
    Year: 2020
    Political Strategies for Winning Female Figuresin the Village Head Election Contestationin Lauran Village
    B-SPACE
    EAI
    DOI: 10.4108/eai.26-11-2019.2295207
V Watunglawar1,*, R Rahardian1
  • 1: Master’s Program in Public Policy, Faculty of Social Science and Political Science, Universitas Airlangga, Surabaya.
*Contact email: watunglawarvinsen@gmail.com

Abstract

The objective of this study was to uncover the political strategy done by a female candidate so as to win the Village Head Election Contestation in Lauran Village. By using qualitative methods, the researchers conducted in-depth interviews with 20 informants including Maria FaniMasela as the elected village head candidate and several members of the winning team. The results show that the election of Maria FaniMasela as the head of the Lauran Village in the 2014-2020 period was due to the strengthening of the community’s enthusiasm for the offer of Vision, Mission, and work program both in the field of community empowerment and infrastructure development that were deemed relevant to the community needs. This enthusiasm was then used by the winning team by visiting residents’ houses to ask for political support. This movement was further strengthened by the Women’s Concerned Democracy Group (KPPD) which actively mobilized the masses, especially female voters, to support Maria Fani Masela.