Research Article
Mediation of Need for Touch on Factors that Affecting on Online Purchasing Decisions
@INPROCEEDINGS{10.4108/eai.26-11-2019.2295162, author={R ` Astini}, title={ Mediation of Need for Touch on Factors that Affecting on Online Purchasing Decisions}, proceedings={Proceedings of the First Brawijaya International Conference on Social and Political Sciences, BSPACE, 26-28 November, 2019, Malang, East Java, Indonesia}, publisher={EAI}, proceedings_a={B-SPACE}, year={2020}, month={5}, keywords={price perception trust issue product attributes product attribute experience familiarity need for touch purchasing decisions}, doi={10.4108/eai.26-11-2019.2295162} }- R ` Astini
Year: 2020
Mediation of Need for Touch on Factors that Affecting on Online Purchasing Decisions
B-SPACE
EAI
DOI: 10.4108/eai.26-11-2019.2295162
Abstract
The purpose of this study is to analyze the factors that influence online purchasing decisions mediated by need for touch (the need to touch). The method used in this research is descriptive quantitative to determine the effect between independent and dependent variables. The respondents used in this study were consumers who bought fashion products on the Vanila Hijab online site in the Jakarta area. The results of this study indicate that price perceptions, trust issues and product attributes do not significantly influence the need for touch and purchasing decisions. While Experience attribute product (familiarity) has a significant and positive effect on need for touch, but has no significant effect on purchasing decisions. Need for touch has a significant effect on purchasing decisions.
