Research Article
Does Organizational Culture and Digital Technology influence Behavioral Innovation in Millennial Generation?
@INPROCEEDINGS{10.4108/eai.26-11-2019.2295156, author={L C Nawangsari and A H Sutawidjaya}, title={Does Organizational Culture and Digital Technology influence Behavioral Innovation in Millennial Generation?}, proceedings={Proceedings of the First Brawijaya International Conference on Social and Political Sciences, BSPACE, 26-28 November, 2019, Malang, East Java, Indonesia}, publisher={EAI}, proceedings_a={B-SPACE}, year={2020}, month={5}, keywords={millennial generations; technological digital; organization culture}, doi={10.4108/eai.26-11-2019.2295156} }- L C Nawangsari
A H Sutawidjaya
Year: 2020
Does Organizational Culture and Digital Technology influence Behavioral Innovation in Millennial Generation?
B-SPACE
EAI
DOI: 10.4108/eai.26-11-2019.2295156
Abstract
In the midst of rapid technological growth among millennials, there are matters of special concern, namely organizational culture and behavioral innovation. The role of millennial generation becomes an inseparable part of the present. Digitalization and the revival of millennials demand different organizations because in the digital era like today, a new set of views is needed, one of them about culture and innovation. This study uses quantitative methods to analyze digital technology and organizational culture that influence behavior innovation in millennial generations. The study population is employees who enter into the millennial generation. The research sample of 75 respondents. Data collection used were questioner and observation. Research data were processed using SEM. The results showed that digital technology and organizational culture had a positive effect on behavioral innovation in millennial generation.