The 1st Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification in conjunction with COMDEV 2018, Medan Indonesia, 26th January 2019, WOMELA-GG

Research Article

Attitude toward using Fintech among Millennials

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  • @INPROCEEDINGS{10.4108/eai.26-1-2019.2283199,
        author={A  Jiwasiddi and C T Adhikara and M R R Adam and I  Triana},
        title={Attitude toward using Fintech among Millennials},
        proceedings={The 1st Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification in conjunction with COMDEV 2018, Medan Indonesia, 26th January 2019, WOMELA-GG},
        publisher={EAI},
        proceedings_a={WOMELA-GG},
        year={2019},
        month={4},
        keywords={attitude fintech millennials},
        doi={10.4108/eai.26-1-2019.2283199}
    }
    
  • A Jiwasiddi
    C T Adhikara
    M R R Adam
    I Triana
    Year: 2019
    Attitude toward using Fintech among Millennials
    WOMELA-GG
    EAI
    DOI: 10.4108/eai.26-1-2019.2283199
A Jiwasiddi1, C T Adhikara1,*, M R R Adam2, I Triana1
  • 1: Management Department, BINUS Business School Undergraduate Program, Bina Nusantara University, Jakarta, Indonesia
  • 2: Management Department, Swiss German University, Jl. Jalur Sutera Barat Kav 15, Banten, Indonesia
*Contact email: ctadhikara@binus.ac.id

Abstract

The rapid development of information and communications technology is transforming the entire industry landscape, which ultimately affects the convergence sector. Financial technology also known as Fintech refers to the technology-enabled financial solution. Fintech saw today as the combination of financial service and information technology. In recent years there is numerous research dedicated to Fintech. Fintech has been classified into several categories, some categories have significantly higher traffic than others. As this research is focused on the attitude toward using Fintech for Millenials, we are using the most relevant category which is money transfer and payments. This research was investigating the influence of Brand and service trust, perceived usefulness and perceived ease of use toward attitude toward using Fintech. Taking place in a university located in Jakarta, the result of this research confirm that indeed every factor used in this research, namely brand and service trust, perceived usefulness and perceived ease of use shows a significant impact to attitude towards using Fintech