The 1st Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification in conjunction with COMDEV 2018, Medan Indonesia, 26th January 2019, WOMELA-GG

Research Article

Spending and Saving Behavior Towards the 2019 Indonesia Presidential Election

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  • @INPROCEEDINGS{10.4108/eai.26-1-2019.2283198,
        author={D  Tamara and M P Lingga and D  Rosmiaty},
        title={Spending and Saving Behavior Towards the 2019 Indonesia Presidential Election},
        proceedings={The 1st Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification in conjunction with COMDEV 2018, Medan Indonesia, 26th January 2019, WOMELA-GG},
        publisher={EAI},
        proceedings_a={WOMELA-GG},
        year={2019},
        month={4},
        keywords={spending saving behavior presidential election indonesia},
        doi={10.4108/eai.26-1-2019.2283198}
    }
    
  • D Tamara
    M P Lingga
    D Rosmiaty
    Year: 2019
    Spending and Saving Behavior Towards the 2019 Indonesia Presidential Election
    WOMELA-GG
    EAI
    DOI: 10.4108/eai.26-1-2019.2283198
D Tamara1,*, M P Lingga1, D Rosmiaty1
  • 1: Executive in Strategic Management Program, Management Department, BINUS Business School Master Program, Bina Nusantara University, Jakarta, Indonesia
*Contact email: dtamara@binus.edu

Abstract

This paper investigates the spending and saving behavior towards the next presidential election. Specifically, this paper discusses about spending and saving behavior of Gen Y in Indoensia. The research adopted a quantitative approach through a survey method with sample of Gen Y in Jakarta. This study reveals that the Presidential Election is an important political event and they are optimistic about the process and results of the 2019 Presidential Election based on 2014 Presidential Election. However, the next presidential election is not significantly impact spending and saving behavior of the Gen Y. The reason is because the price of goods are still reasonable. Prices and promotions are the dominant factors for making decisions on purchases. They will save more because they think saving is very important, especially to manage unexpected potential risks