The 1st Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification in conjunction with COMDEV 2018, Medan Indonesia, 26th January 2019, WOMELA-GG

Research Article

Indonesian Tweet Diplomacy – ASEAN Community in the Spotlight

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  • @INPROCEEDINGS{10.4108/eai.26-1-2019.2283141,
        author={C P Gneuss and H H Manuela},
        title={Indonesian Tweet Diplomacy -- ASEAN Community in the Spotlight},
        proceedings={The 1st Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification in conjunction with COMDEV 2018, Medan Indonesia, 26th January 2019, WOMELA-GG},
        publisher={EAI},
        proceedings_a={WOMELA-GG},
        year={2019},
        month={4},
        keywords={diplomacy communication public relation},
        doi={10.4108/eai.26-1-2019.2283141}
    }
    
  • C P Gneuss
    H H Manuela
    Year: 2019
    Indonesian Tweet Diplomacy – ASEAN Community in the Spotlight
    WOMELA-GG
    EAI
    DOI: 10.4108/eai.26-1-2019.2283141
C P Gneuss1,*, H H Manuela2
  • 1: Faculty of Computing and Media Universitas Bina Nusantara, Jakarta, Indonesia
  • 2: Communication Officer, ASEAN Farmer’s Organisation Support Programme, ASEAN Foundation
*Contact email: cgneuss@binus.edu

Abstract

Diplomacy in the digital era is an exciting, yet daunting task. To prevent, minimize or relieve the possibility of conflict with other countries, as well as strengthen a nation’s branding, governments must match their means of communication with the emergence of new technologies that lend a cost effective and instant platform to reach the public. This paper offers an insight on the Indonesian Ministry of Foreign Affair’s official twitter account @portalkemluRI and how the topic of the ASEAN community is communicated. This paper explores to which effect transformative diplomacy goals have been communicated on hand of the social media integration model and challenges of effective two-way communication through asymmetrical as well as two-way symmetrical approaches