The 1st Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification in conjunction with COMDEV 2018, Medan Indonesia, 26th January 2019, WOMELA-GG

Research Article

The Study of Customer Needs of Application-Based Online Transportation in Jakarta

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  • @INPROCEEDINGS{10.4108/eai.26-1-2019.2283138,
        author={D  Tamara and J P Gaspersz and I K Silalahi},
        title={The Study of Customer Needs of Application-Based Online Transportation in Jakarta},
        proceedings={The 1st Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification in conjunction with COMDEV 2018, Medan Indonesia, 26th January 2019, WOMELA-GG},
        publisher={EAI},
        proceedings_a={WOMELA-GG},
        year={2019},
        month={4},
        keywords={application-based transportation companies asymmetric},
        doi={10.4108/eai.26-1-2019.2283138}
    }
    
  • D Tamara
    J P Gaspersz
    I K Silalahi
    Year: 2019
    The Study of Customer Needs of Application-Based Online Transportation in Jakarta
    WOMELA-GG
    EAI
    DOI: 10.4108/eai.26-1-2019.2283138
D Tamara1,*, J P Gaspersz1, I K Silalahi1
  • 1: Executive in Strategic Management Program, Universitas Bina Nusantara, Jakarta, Indonesia
*Contact email: dtamara@binus.edu

Abstract

The demand for application-based online transportation is increasing, especially for developing countries like Indonesia, especially capital city as Jakarta. This study investigates the reasons for a company to choose the application-based online transportation as their business transportation solution. Furthermore, this study examines the corporate needs and recommends solutions. The research was conducted through a survey of employees and corporate administration staff in Jakarta province. The result of this study finds that companies need a transparent pricing system, on time service, and safety for transportation online provider. The researcher also found that companies did use the transportation online as a substitute for traditional transportation. As there is still big untapped market, it is an interesting market opportunity for transportation online provider to increase their service quality in terms of price, cost and safety