The 1st Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification in conjunction with COMDEV 2018, Medan Indonesia, 26th January 2019, WOMELA-GG

Research Article

SWOT Analysis for Business Strategies : A Case of Azka Syahrani in Muslim Fashion Industry

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  • @INPROCEEDINGS{10.4108/eai.26-1-2019.2283127,
        author={A R Fauzi and U  Cariawan},
        title={SWOT Analysis for Business Strategies : A Case of Azka Syahrani in Muslim Fashion Industry},
        proceedings={The 1st Workshop on Multimedia Education, Learning, Assessment and its Implementation in Game and Gamification in conjunction with COMDEV 2018, Medan Indonesia, 26th January 2019, WOMELA-GG},
        publisher={EAI},
        proceedings_a={WOMELA-GG},
        year={2019},
        month={4},
        keywords={swot muslim fashion azka syahrani},
        doi={10.4108/eai.26-1-2019.2283127}
    }
    
  • A R Fauzi
    U Cariawan
    Year: 2019
    SWOT Analysis for Business Strategies : A Case of Azka Syahrani in Muslim Fashion Industry
    WOMELA-GG
    EAI
    DOI: 10.4108/eai.26-1-2019.2283127
A R Fauzi1,*, U Cariawan1
  • 1: Faculty of Economic and Business, Universitas Indonesia, Jakarta, Indonesia
*Contact email: atikarff@gmail.com

Abstract

Small and Medium Micro Enterprises effects significantly in economic growth in Indonesia due to the large market potential. Small and medium-sized enterprise have ability to move and decide quicky, according to that, small and medium-sized enterprises need to recognize the strategy to maintain their sustainability. This study aims to understand the business strategy of AzkaSyahrani by using SWOT analysis. The SWOT matrix was used to determine the actions of AzkaSyahrani to attain market share in Indonesia and also to understand and analyze the business environment. SWOT reveals critical factors that if addressed properly, can be necessary to the development of a strategic plan. SWOT is used to know external and internal factor for Muslim fashion industry. The analysis of the external environment in the development of muslim fashion industry aims to evaluate trends and events that are beyond the control of crafters/entrepreneurs, like rapid growing of social media as a marketing tools and focuses on determining key factors that become opportunities and challenges for AzkaSyahran while the analysis of internal environment of the muslim fashion industry is used to determine the ability of artisans in developing the business such that that it can move forward. In additon this conducted with qualitiative method and an in-depth interview with the owner of the Azka Syahrani. The research corroborobates that the AzkaSyahrani conducts their business in a way that consumer consider.