Communication Strategies in Managing Conflict in Rural Communities in Semarang Regency

Conflict in social life is a natural and normal thing in society, because essentially each human being in the social community environment has different goals, interests, ideas, and perspectives. So when the interest involved is not only between individuals, but also between one group with another. The interaction between leader and residents at the village and administrative village level can be said to be a fundamental process. In the broader context of innovation, village leaders are also required to determine village policies aimed at community welfare. Community participation is needed for this policy, because without community participation and support, said policy will not run well and smoothly. This is usually where in a pluralistic society there is the possibility of a social rifts that cause friction. This problem is what caused researchers to conduct research on "Communication strategies in managing conflict in rural communities in Semarang regency, namely in Kalisidi and Nyatnyono village". In addition, village officials also carried out activities involving village youth and the community such as gotong royong, the approach of the village community organization as an organizational groups’ communication channel and as communication networks, making village budget information boards as a token of transparency, the use of social media as a means of public information and the making of billboards as a means to socialize the movement of tourism and education village