Implementation of Information and Communication Technology (ICT) in Driving the Growth of Village MSMEs

This research investigates how Information and Communication Technology (ICT) affects the growth of Micro, Small, and Medium Enterprises (MSMEs) in villages. Using ICT has become essential and unavoidable. This research uses descriptive data analysis techniques to provide an overview of how MSMEs adapt and examine how digital technology is used by MSMEs. The research results show that the implementation of ICT in village MSMEs has had a significant impact in several aspects, including increasing market access, operational efficiency, and empowering local communities. The use of e-commerce platforms, mobile apps, and inventory management systems is crucial for the growth of MSMEs in villages. However, challenges like limited infrastructure, low digital literacy, and data security issues hinder ICT implementation. This research emphasizes the need for supportive policies, skills training, and cross-sector collaboration to strengthen the ICT ecosystem for village MSMEs. These insights help stakeholders, local governments, and economic development organizations create better strategies to support rural MSMEs through ICT.