Legal Service Advertising in Indonesia: The Hurdles in Digital Marketing Rules and Ethical Limits

The utilisation of digital marketing in advertising is pivotal to the entrepreneurial and managerial practises of the legal industry. In the fiercely competitive legal industry, external reputation and recognition may serve as a mark of quality and assurance—and digital marketing strategies play a role in achieving this. Nevertheless, digital marketing implementation in the Indonesian legal industry generally encountered obstacles due to the restrictions and ethical boundaries set by the existing Indonesian Advocate Ethical Codes, notwithstanding the absence of such regulation. This article examines the detrimental effects the existing ethical code’s limitations and the absence of regulation have on the Indonesian legal industry’s business practices and how to encounter such issues through a multidisciplinary approach. In analysing the issue, the historical context along with the business practices and legal comparisons with several countries, including the Netherlands and the United States, will be considered to provide a comprehensive illustration in this paper.