Research Article
Sustainable Tourism Product Innovation in Efforts to Increase Tourist Visits to Solo Raya
@INPROCEEDINGS{10.4108/eai.25-5-2024.2348994, author={Katno Katno and Pudji Astuty}, title={Sustainable Tourism Product Innovation in Efforts to Increase Tourist Visits to Solo Raya}, proceedings={Proceedings of the 4th International Conference on Law, Social Sciences, Economics, and Education, ICLSSEE 2024, 25 May 2024, Jakarta, Indonesia}, publisher={EAI}, proceedings_a={ICLSSEE}, year={2024}, month={8}, keywords={sustainable product innovation tourism swot pest ifas efas}, doi={10.4108/eai.25-5-2024.2348994} }- Katno Katno
Pudji Astuty
Year: 2024
Sustainable Tourism Product Innovation in Efforts to Increase Tourist Visits to Solo Raya
ICLSSEE
EAI
DOI: 10.4108/eai.25-5-2024.2348994
Abstract
Tourism is a popular attraction in Solo Raya, located in Central Java, which boasts a prime geographical position. This advantageous location makes Solo Raya a top destination in Central Java. The success of tourism in the area is largely dependent on the products and services that are offered. To increase the number of tourists who visit the region, researchers have focused on developing innovative strategies. One such approach is the product innovation methodology presented by Booz, Allen, and Hamilton in 1982. To gather and process data, researchers utilized descriptive qualitative research methods, along with SWOT, PEST, IFAS, and EFAS analysis tools. The study found that implementing product innovation strategies has the potential to attract more tourists to the area, as tourists are attracted to unique and exciting offerings. Therefore, Solo Raya must integrate product innovation by acquiring new offerings and enhancing the existing ones. Despite facing various challenges, the research provides alternative courses of action and proposes viable solutions, offering practical insights to tourism stakeholders in Solo Raya.
