Research Article
MSMEs Scale Up Model Post Next Normal through Frugal Innovation, Transformational Leadership, Blue Ocean Strategy and Government Policies
@INPROCEEDINGS{10.4108/eai.25-11-2021.2319347, author={Reniati Reniati and Maya Yusnita and Rati Purwasih}, title={MSMEs Scale Up Model Post Next Normal through Frugal Innovation, Transformational Leadership, Blue Ocean Strategy and Government Policies}, proceedings={Proceedings of the 1st International Conference on Social, Science, and Technology, ICSST 2021, 25 November 2021, Tangerang, Indonesia}, publisher={EAI}, proceedings_a={ICSST}, year={2022}, month={7}, keywords={scale up model; frugal innovation; transformational leadership; blue ocean strategy}, doi={10.4108/eai.25-11-2021.2319347} }- Reniati Reniati
Maya Yusnita
Rati Purwasih
Year: 2022
MSMEs Scale Up Model Post Next Normal through Frugal Innovation, Transformational Leadership, Blue Ocean Strategy and Government Policies
ICSST
EAI
DOI: 10.4108/eai.25-11-2021.2319347
Abstract
This study aims to produce a scale-up model for Bangka Belitung MSMEs through frugal innovation, transformational leadership, blue ocean strategy and government policies and to produce policies that can be used by local governments. This type of research is a combinationresearchwith a total sample of 100 MSMEs in Pangkalpinang. The data analysis method for testing the variables is PLS (Partial Least Square) using SmartPLS.3 software. Qualitative analysis using coding techniques. The results of the analysis found that the Transformational Leadership and Blue Ocean Strategy variables had a significant influence on Frugal Innovation and had an indirect effect on the MSMEs Scale Up Model. The government policy variable has no effect on Frugal Innovation and does not have a significant effect on the MSMEs Scale Up Model in Pangkalpinang City.