Research Article
Visual and Verbal Elements in the Dunkin Donuts Advertisements
@INPROCEEDINGS{10.4108/eai.25-11-2020.2306688, author={Dewa Ayu Kadek Claria and Ni Made Harumdari}, title={Visual and Verbal Elements in the Dunkin Donuts Advertisements}, proceedings={Proceedings of the First International Seminar Social Science, Humanities and Education, ISSHE 2020, 25 November 2020, Kendari, Southeast Sulawesi, Indonesia}, publisher={EAI}, proceedings_a={ISSHE}, year={2021}, month={4}, keywords={advertisements; dunkin donuts; visual and verbal elements}, doi={10.4108/eai.25-11-2020.2306688} }- Dewa Ayu Kadek Claria
Ni Made Harumdari
Year: 2021
Visual and Verbal Elements in the Dunkin Donuts Advertisements
ISSHE
EAI
DOI: 10.4108/eai.25-11-2020.2306688
Abstract
The purpose of this research is to interpret verbal and visual which found in Dunkin Donuts Advertisement. The data were taken from the Dunkin Donuts brochure. The theories applied to support this paper are the theories of advertising. The theories were taken from the book entitled Advertising as Communication [1]. Other books are also used to supoort this writing such as A Semantic [2] about meaning. The research result show that there are found the verbal elements in the form of phrase and sentence of Dunkin Donuts advertisement are in the form of phrase and sentence. Those forms are found in headline, body copy, signature line, and standing details. The types of meaning there are Visual and Verbal Elements are denotative meaning and affective meaning.
