Reptile Lovers Creativity in Discovering Innovation of Boa Snake Breeding Techniques in Supporting the Family Economy

Creativity and innovation are the keys to entrepreneurship that determine the success of social business. This creativity and innovation arises when various forms of business have been carried out, but have encountered unresolved obstacles. This failure then triggers the emergence of creativity and social innovation in society. The boa constrictor is a species from Central, South America and the Caribbean. In the past, boas that circulated in Indonesia only came from importers, but now there are many reptile lovers who have succeeded in breeding these boas in Indonesia. The purpose of this research is to find out how innovations are made by reptile lovers in finding boa constrictor breeding techniques. This research method is descriptive with a qualitative approach. Data collection techniques in this study used literature studies, interviews and observations. The results of this study are that the failure in breeding boa snakes previously triggered the emergence of creativity and innovation in the breeding technique of boa snakes which is spread among reptile lovers, so that it can support the economy of reptile lovers families. The conclusion of this study is a form of creativity and innovation by reptile lovers in breeding boa constrictors, namely by adjusting the temperature in the snake cage by giving ice cubes and spraying water into the snake cage at night.