Research Article
Factor Analysis of E-Marketing as a Marketing Strategy in Creating Visits in Benan Island Marine Tourism
@INPROCEEDINGS{10.4108/eai.24-9-2021.2314695, author={Iranita Iranita and Firmansyah Kusasi and Lia Suprihartini}, title={Factor Analysis of E-Marketing as a Marketing Strategy in Creating Visits in Benan Island Marine Tourism}, proceedings={Proceedings of the 1st Maritime, Economics, and Business International Conference, MEBIC 2021, 24-25 September 2021, Tanjungpinang City, Riau Islands Province, Indonesia}, publisher={EAI}, proceedings_a={MEBIC}, year={2021}, month={12}, keywords={e-marketing visit interest traveler}, doi={10.4108/eai.24-9-2021.2314695} }- Iranita Iranita
Firmansyah Kusasi
Lia Suprihartini
Year: 2021
Factor Analysis of E-Marketing as a Marketing Strategy in Creating Visits in Benan Island Marine Tourism
MEBIC
EAI
DOI: 10.4108/eai.24-9-2021.2314695
Abstract
Tourists interested in visiting a tourist destination enjoy the tourism potential of the region's natural beauty and regional arts and culture. Benan Island Marine Tourism is one of the marine tourism destinations with the advantages of exotic underwater scenery and has the potential for natural, cultural, religious, and culinary. The practice of e-marketing in the tourism sector makes it easier for tourists to find tourist destinations quickly and can reach consumers directly. The purpose of this research is to analyze the factors of e-marketing in creating interest in tourist visits. The sampling technique combined purposive and accidental sampling. The method used is factor analysis. The rotation results show that the variables are reduced to 4 factors: Website, search engine optimization, PPC advertising, affiliate marketing, and strategic partnership. The findings show that the Website was the most influencing factor in creating tourist interest in visiting the marine tourism of Benan Island.
