Research Article
Analysis, Design, and Implementation of CRM Information System on MSME: Case Study on VCO Ainun, Benan Island
@INPROCEEDINGS{10.4108/eai.24-9-2021.2314658, author={Firmansyah Kusasi and Risdy Absari Indah Pratiwi and Catri Jintar}, title={Analysis, Design, and Implementation of CRM Information System on MSME: Case Study on VCO Ainun, Benan Island}, proceedings={Proceedings of the 1st Maritime, Economics, and Business International Conference, MEBIC 2021, 24-25 September 2021, Tanjungpinang City, Riau Islands Province, Indonesia}, publisher={EAI}, proceedings_a={MEBIC}, year={2021}, month={12}, keywords={crm information system micro small medium enterprise}, doi={10.4108/eai.24-9-2021.2314658} }- Firmansyah Kusasi
Risdy Absari Indah Pratiwi
Catri Jintar
Year: 2021
Analysis, Design, and Implementation of CRM Information System on MSME: Case Study on VCO Ainun, Benan Island
MEBIC
EAI
DOI: 10.4108/eai.24-9-2021.2314658
Abstract
To develop a business, synergy is needed between policies, production processes, and business strategies, which are carried out to maintain customer loyalty. In this case, CRM (customer relationship management) is one of managing company relationships with customers. The CRM method is used to drive a customer from being a prospect to becoming a loyal customer. Nowadays, CRM uses information technology to manage the customers' relationship with a personal touch to attach to the company's products. Customer management is also a significant concern for MSMEs (Micro, Small, & Medium Enterprises) managers. With today's competitive business conditions, it is essential to retain customers and form customer loyalty. This study tries to develop a web-based CRM Information System application that adapts to the business needs of MSMEs by using a localization approach to make it easier for users. The features contained in this CRM Information System will automatisms in implementing their customer relationship management so that they can maintain their customers and as a means to obtain broader new markets. This case study aims to design a web-based CRM system for Ainun VCO MSMEs located on Benan Island.