Proceedings of the 2nd International Conference on Design Industries & Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia

Research Article

The Effectiveness of the Three-Dimensional (3D) Design Animation Programme in the Institutes of Higher Learning Malaysia

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  • @INPROCEEDINGS{10.4108/eai.24-8-2021.2315299,
        author={Shafilla  Subri and Mohd Firdaus  Md Shah and Wan Noor Faizah  Wan Omar and Syafiq  Abdul Samat and Ahmad Fazlan Ahmad Zamri},
        title={The Effectiveness of the Three-Dimensional (3D) Design  Animation Programme in the Institutes of Higher Learning  Malaysia},
        proceedings={Proceedings of the 2nd International Conference on Design Industries \& Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia},
        publisher={EAI},
        proceedings_a={DESIGN-DECODED},
        year={2022},
        month={3},
        keywords={effectiveness 3d animation program graduate performance creative industry kirkpatrick's model  assessment},
        doi={10.4108/eai.24-8-2021.2315299}
    }
    
  • Shafilla Subri
    Mohd Firdaus Md Shah
    Wan Noor Faizah Wan Omar
    Syafiq Abdul Samat
    Ahmad Fazlan Ahmad Zamri
    Year: 2022
    The Effectiveness of the Three-Dimensional (3D) Design Animation Programme in the Institutes of Higher Learning Malaysia
    DESIGN-DECODED
    EAI
    DOI: 10.4108/eai.24-8-2021.2315299
Shafilla Subri1,*, Mohd Firdaus Md Shah2, Wan Noor Faizah Wan Omar1, Syafiq Abdul Samat1, Ahmad Fazlan Ahmad Zamri1
  • 1: Universiti Teknologi MARA, Kedah Branch
  • 2: Safety, Health and Environment National Authority
*Contact email: shafilla@uitm.edu.my

Abstract

Three-dimensional (3D) animation is a new field that has piqued the interest of many students at the university, vocational, and school levels. No comprehensive study was conducted on the framework of effectiveness with regard to reaction, learning, attitude, and overall consequence of the 3D animation programme in the institutes of higher learning. The elements were assessed from the perspective of the stakeholders, who included final-year students, working graduates, academics, and industrial representatives. In this study, a qualitative method was used using the purposive sampling technique via the interview approach. This study included Malaysian public and private institutes of higher learning that offer animation programmes. Reaction, course subjects, duration, and academic expertise were the main concerns expressed by the four groups of respondents. Meanwhile, there was a dearth of understanding and knowledge in this subject in terms of the learning component. The respondents' main topics of discussion were attitude, self-ability, skills, and knowledge. The implications of this study contribute to the development of a framework for a guideline on the legislation and implementation of the 3D animation programme in institutions of higher learning in order to improve the programme. Stakeholder input should be considered when assessing the programme's effectiveness to ensure its direction in meeting current needs.