Proceedings of the 2nd International Conference on Design Industries & Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia

Research Article

The Impact of Bi-Directional Design Method in Sustainable Fashion Design Thinking and Development: A Case Study of the Fashion Design Process at Hunan Institute of Engineering

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  • @INPROCEEDINGS{10.4108/eai.24-8-2021.2315280,
        author={Shuangxi  Zuo and Nazlina  Shaari and Noor Azizi  Mohd Ali and Sazrinee  Zainal Abidin},
        title={The Impact of Bi-Directional Design Method in Sustainable Fashion Design Thinking and Development: A Case Study of the Fashion Design Process at Hunan Institute of Engineering},
        proceedings={Proceedings of the 2nd International Conference on Design Industries \& Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia},
        publisher={EAI},
        proceedings_a={DESIGN-DECODED},
        year={2022},
        month={3},
        keywords={design thinking sustainability practice sustainable problem sustainable solution},
        doi={10.4108/eai.24-8-2021.2315280}
    }
    
  • Shuangxi Zuo
    Nazlina Shaari
    Noor Azizi Mohd Ali
    Sazrinee Zainal Abidin
    Year: 2022
    The Impact of Bi-Directional Design Method in Sustainable Fashion Design Thinking and Development: A Case Study of the Fashion Design Process at Hunan Institute of Engineering
    DESIGN-DECODED
    EAI
    DOI: 10.4108/eai.24-8-2021.2315280
Shuangxi Zuo1,*, Nazlina Shaari2, Noor Azizi Mohd Ali2, Sazrinee Zainal Abidin2
  • 1: Faculty of Design and Architecture, Department of Industrial Design, Universiti Putra Malaysia, 43400 Serdang, Selangor Malaysia; Faculty of Textiles and Clothing, Hunan Institute of Engineering, 411104, Donghu Road, Xiangtan, Hunan China
  • 2: Faculty of Design and Architecture, Department of Industrial Design, Universiti Putra Malaysia, 43400 Serdang, Selangor Malaysia
*Contact email: shuangxizuo2@gmail.com

Abstract

Sustainable fashion design thinking (SFDT) would be a popular trend and a challenge for fashion designers. Methods based on the Stanford model have been developed to aid designers as co-creator in synthesising sustainability into their design practices by Williams. We analysed the theoretical model to determine its fitness for purpose. However, the model has two vulnerabilities from a social development perspective. We propose the design practice of the bi-directional design method that aims to improve designers’ sustainable fashion design (SFD) level and co-design capacity by a case study of the fashion design process at Hunan Institute of Engineering. The findings indicate that the method is an innovative practice in SFD, which helpfully extended research scopes of design thinking that the previous scholars presented. The findings may provide a significant impact on the design development of the sustainable education and fashion industry.