Proceedings of the 2nd International Conference on Design Industries & Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia

Research Article

Understanding Effects of Interactive Experience in Advertising

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  • @INPROCEEDINGS{10.4108/eai.24-8-2021.2315233,
        author={Deng  Ting and Rahinah  Ibrahim},
        title={Understanding Effects of Interactive Experience in Advertising},
        proceedings={Proceedings of the 2nd International Conference on Design Industries \& Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia},
        publisher={EAI},
        proceedings_a={DESIGN-DECODED},
        year={2022},
        month={3},
        keywords={user experience interaction advertising effective interaction methods experience effects},
        doi={10.4108/eai.24-8-2021.2315233}
    }
    
  • Deng Ting
    Rahinah Ibrahim
    Year: 2022
    Understanding Effects of Interactive Experience in Advertising
    DESIGN-DECODED
    EAI
    DOI: 10.4108/eai.24-8-2021.2315233
Deng Ting1,*, Rahinah Ibrahim1
  • 1: Faculty of Design and Architecture, University Putra Malaysia, 43400, Serdang, Selangor, Malaysia
*Contact email: gs58938@student.upm.edu.my

Abstract

The purpose of this research is to understand the different effects of advertising interactive experience, explore effective advertising interactive methods, and provide effective parenting advertising training for abusive parents. This study is part of a larger contribution given by case study research methodology. Results of the study would include various interactive method combinations for advertising and user experience interaction, and a variety of experience effects for target people. The results are expected to guide in the development of a theoretical framework for combining advertising and user experience interaction. After the introduction of the background problem, this paper will present literature on advertising, user experience interaction, effective interaction methods and describe the literature review methodology before presenting the expected results. The research helps to identify interactive sensory experience characteristics in advertisements, guide the effective dissemination of parenting public service advertisements, and create a happier family atmosphere for children.