Proceedings of the 2nd International Conference on Design Industries & Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia

Research Article

Developing a Significant Visual Identity for Malaysia Through an E-Book

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  • @INPROCEEDINGS{10.4108/eai.24-8-2021.2315051,
        author={Nor Syahidatul Amira  Dzulkepli and Nur Aniza  Mohd Lazim},
        title={Developing a Significant Visual Identity for Malaysia Through an E-Book},
        proceedings={Proceedings of the 2nd International Conference on Design Industries \& Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia},
        publisher={EAI},
        proceedings_a={DESIGN-DECODED},
        year={2022},
        month={3},
        keywords={visual identity logo promote malaysia e-book},
        doi={10.4108/eai.24-8-2021.2315051}
    }
    
  • Nor Syahidatul Amira Dzulkepli
    Nur Aniza Mohd Lazim
    Year: 2022
    Developing a Significant Visual Identity for Malaysia Through an E-Book
    DESIGN-DECODED
    EAI
    DOI: 10.4108/eai.24-8-2021.2315051
Nor Syahidatul Amira Dzulkepli1,*, Nur Aniza Mohd Lazim1
  • 1: Faculty of Art & Design, Universiti Teknologi MARA, Shah Alam, Malaysia
*Contact email: amiradzulkepli@gmail.com

Abstract

A great visual identity represent Malaysia is a great way for a tourist or foreigner to recognise our national identity. This includes elements such as landmarks, images or logo designs. A logo is an important visual communication resource for promotional operations, brand awareness and campaigns in particular, and constitutes an excellent way of ensuring that information or awareness of a brand is stuck into public consciousness. As such, a logo is most widely used to build and reflect the brand identity for an event or organisation. This research is made to develop a significant visual identity in order to promote Malaysia through an e-book. This e-book will help designers understand more about Malaysia’s identity of Malaysia while promoting and representing Malaysia. A significant amount of visual identity to promote Malaysia is analysed according to a visual analysis survey. The research is also based on a mixed method research. A total 20 visual stimuli were tested through a survey questionnaire across 120 respondents. The findings of the research showed that visuals from four categories - performing arts, festival, flora and fauna – rated the highest percentile. Suggestions for further improvements on the visual identity guidelines and the findings from the research eventually will allow researchers investigate visual types based on the stimuli that have been evaluated.