Research Article
The Value of Digital portfolio on Placing Graphic Design Graduates from Worker-to-Work Matches in Online Advertisement
@INPROCEEDINGS{10.4108/eai.24-8-2021.2315050, author={Wan Zamani Wan Zakaria and Sharkawi Che Din and Nurfadilah Kamaruddin and Roslaili Anuar and Nik Nor Azidah Nik Aziz and Khairul Zikri Abdullah and Abdul Hakkam Hafiz Abdain and Mohd Fazli Othman}, title={The Value of Digital portfolio on Placing Graphic Design Graduates from Worker-to-Work Matches in Online Advertisement}, proceedings={Proceedings of the 2nd International Conference on Design Industries \& Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia}, publisher={EAI}, proceedings_a={DESIGN-DECODED}, year={2022}, month={3}, keywords={digital portfolio graphic design skill online advertisement employability}, doi={10.4108/eai.24-8-2021.2315050} }- Wan Zamani Wan Zakaria
Sharkawi Che Din
Nurfadilah Kamaruddin
Roslaili Anuar
Nik Nor Azidah Nik Aziz
Khairul Zikri Abdullah
Abdul Hakkam Hafiz Abdain
Mohd Fazli Othman
Year: 2022
The Value of Digital portfolio on Placing Graphic Design Graduates from Worker-to-Work Matches in Online Advertisement
DESIGN-DECODED
EAI
DOI: 10.4108/eai.24-8-2021.2315050
Abstract
The main purpose of this study is to identify the value of a digital portfolio in placing graphic design graduates for relevant matches of skills requirement expectations from online advertisements. A total of 30 job advertisements posted on the Facebook social media platform were analysed in a cross-examination of the hiring process. The skillset outline in the advertisements for a job position consists of what graduates are expected to; a) deliver, b) to know, c) to have – in preparing the graduates digital portfolio and identifying current employability skills that are valuable in the organizations’ decision making. These findings are useful for the Graphic Design graduates towards meeting the employers’ expectations. The result indicates that almost all the preferences posted in hiring potential candidates require necessary digital technical skill and expertise thus necessitate the training to equip them for authentic task.
