Proceedings of the 2nd International Conference on Design Industries & Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia

Research Article

A Conceptual Paper: Malaysian Consumers’ Aptitude on Apparel Purchasing Amid the Covid-19 Pandemic: Overview of Generation Y and Generation Z

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  • @INPROCEEDINGS{10.4108/eai.24-8-2021.2315032,
        author={Normaziana bt Hassan and Basitah  Taif and Rosita  Tajudin},
        title={A Conceptual Paper: Malaysian Consumers’ Aptitude on Apparel Purchasing Amid the Covid-19 Pandemic: Overview of Generation Y and Generation Z},
        proceedings={Proceedings of the 2nd International Conference on Design Industries \& Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia},
        publisher={EAI},
        proceedings_a={DESIGN-DECODED},
        year={2022},
        month={3},
        keywords={apparel retail shopping generation y and generation z online purchasing technology acceptance model (tam)},
        doi={10.4108/eai.24-8-2021.2315032}
    }
    
  • Normaziana bt Hassan
    Basitah Taif
    Rosita Tajudin
    Year: 2022
    A Conceptual Paper: Malaysian Consumers’ Aptitude on Apparel Purchasing Amid the Covid-19 Pandemic: Overview of Generation Y and Generation Z
    DESIGN-DECODED
    EAI
    DOI: 10.4108/eai.24-8-2021.2315032
Normaziana bt Hassan1,*, Basitah Taif2, Rosita Tajudin2
  • 1: Faculty of Art & Design UiTM Cawangan Kedah, Malaysia
  • 2: Faculty of Art & Design UiTM Shah Alam, Malaysia
*Contact email: normazianahassan@uitm.edu.my

Abstract

Apparel shopping is a retail therapy among various generations including Generation Y and Generation Z. The ability to choose, feel and spend within the financial plan provides personal’s satisfaction. With the infectious disease outbreak of the COVID-19 that occurs globally, the shopping culture has changed from brick-and-mortar to online purchasing. Restrictions and lockdowns imposed by the Malaysian government have shied away the Generation Y and Generation Z to shop at physical outlets. For that reason, this writing is trying to identify their aptitude for purchasing the apparels during the COVID-19 pandemic. The behavioural changes from offline to online, personal characteristics, re-patronage attitude and mediating effects were discussed. Technology Acceptance Model (TAM) methodology is proposed to understand the shopping orientations should further investigation be performed. The obstacles and challenges become guides to visualize the future vision of the apparel retail shopping by Generation Y and Generation Z in Malaysia.