Proceedings of the 2nd International Conference on Design Industries & Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia

Research Article

A Criticism Analysis of Creative Project Made During the Covid-19 Crisis: ASEDAS2020 Virtual Exhibition

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  • @INPROCEEDINGS{10.4108/eai.24-8-2021.2315009,
        author={Juaini  Jamaludin and Siti Fairuz  Ibrahim},
        title={A Criticism Analysis of Creative Project Made During the Covid-19 Crisis: ASEDAS2020 Virtual Exhibition},
        proceedings={Proceedings of the 2nd International Conference on Design Industries \& Creative Culture, DESIGN DECODED 2021, 24-25 August 2021, Kedah, Malaysia},
        publisher={EAI},
        proceedings_a={DESIGN-DECODED},
        year={2022},
        month={3},
        keywords={covid-19 digital art pandemic analysis},
        doi={10.4108/eai.24-8-2021.2315009}
    }
    
  • Juaini Jamaludin
    Siti Fairuz Ibrahim
    Year: 2022
    A Criticism Analysis of Creative Project Made During the Covid-19 Crisis: ASEDAS2020 Virtual Exhibition
    DESIGN-DECODED
    EAI
    DOI: 10.4108/eai.24-8-2021.2315009
Juaini Jamaludin1,*, Siti Fairuz Ibrahim1
  • 1: Universiti Teknologi MARA (UiTM) Cawangan Kedah, Kampus Sungai Petani, 08400 Merbok, Kedah Darulaman, Malaysia
*Contact email: juaini@uitm.edu.my

Abstract

This article acknowledges the Covid-19 pandemic to be a global tragedy that has claimed many lives. In the midst of these tragedies, Malaysian artists enhanced their adrenaline creativity, offering the subject matter on about how to protect themselves, the invitation to wear masks, guidelines on how to wash their hands, and a variety of other themes when working from home. Correspondingly, the ASEAN Digital Art Society or ASEDAS has made a project that is known as the Virtual Digital Arts International Exhibition, which has been organised in 2020 based on the theme of Covid-19. Thus, this research is to study the visualisation of the artist-created artwork. For this research, the theoretical framework from Edmund Feldman which is the four-step structure of criticism consisting of description, analysis, interpretation, and judgment will be used. The result of the work highlights many unique local potentials and is involved in enhancing creativity in a time of pandemic.