Research Article
Role of Anxiety and Fear of Missing Out on Repurchase Intention Among Emerging Adult Customers of Netflix Streaming Services
@INPROCEEDINGS{10.4108/eai.24-7-2024.2354396, author={M. Ramadhana Reksoprodjo}, title={Role of Anxiety and Fear of Missing Out on Repurchase Intention Among Emerging Adult Customers of Netflix Streaming Services}, proceedings={Proceedings of the 5th International Conference on Psychological Studies, ICPSYCHE 2024, 24 -- 25 July 2024, Semarang, Central Java, Indonesia}, publisher={EAI}, proceedings_a={ICPSYCHE}, year={2024}, month={12}, keywords={anxiety fear of missing out repurchased intention early adult netflix}, doi={10.4108/eai.24-7-2024.2354396} }- M. Ramadhana Reksoprodjo
Year: 2024
Role of Anxiety and Fear of Missing Out on Repurchase Intention Among Emerging Adult Customers of Netflix Streaming Services
ICPSYCHE
EAI
DOI: 10.4108/eai.24-7-2024.2354396
Abstract
Media provides one way to relieve anxiety, especially television series that continue week after week to draw viewers into the 'social world' and involve pseudo-social forms of interaction. Netflix uses a method where all series episodes are released in one day and can still get the same number of subscribers for the following month, it can even increase in the following month, this phenomenon shows the repurchased intention behavior among Netflix subscribers. For individuals who have not subscribed, a psychological effect called FoMO (Fear of Missing Out) will arise. Measurements used general repurchase intention, Burns Anxiety Inventory, and FoMO Scale. The sample used in this study were 64 individuals aged 18-25 years and who had a Netflix subscription account. The results shows that Anxiety and FoMO have an influence of 13.5% on the repurchase intention behavior among emerging adult Netflix customers.
