Research Article
Research on the Application of Visual Communication Based on Ancient Shu Cultural Symbols
@INPROCEEDINGS{10.4108/eai.24-5-2024.2350179, author={Lingjian Yang and Ziqing Zeng and Feiling Chen}, title={Research on the Application of Visual Communication Based on Ancient Shu Cultural Symbols}, proceedings={Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24--26, 2024, Luoyang, China}, publisher={EAI}, proceedings_a={ADDT}, year={2024}, month={9}, keywords={ancient shu culture; symbolic language; illustration design; cultural identity}, doi={10.4108/eai.24-5-2024.2350179} }- Lingjian Yang
Ziqing Zeng
Feiling Chen
Year: 2024
Research on the Application of Visual Communication Based on Ancient Shu Cultural Symbols
ADDT
EAI
DOI: 10.4108/eai.24-5-2024.2350179
Abstract
With the excavation and research work carried out in recent years, mainly at the Sanxingdui. The ancient Shu culture has gradually formed a large-scale research progress. The article focuses on the history and current situation of ancient Shu culture, refines its representative symbolic language to visually reproduce ancient Shu culture, and explores the traditional aesthetics of modern illustration design. As a unique part of Chinese civilisation, the use of visual symbols of ancient Shu culture can trigger the audience's history and current situation.Historical memory and cultural identity help to enhance the visual recognition and emotional memory of the brand.
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