Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24–26, 2024, Luoyang, China

Research Article

Optimization of Product Design and R&D in Apparel Enterprises through 3D Virtual Clothing Design: An Exploratory Analysis Based on Grounded Theory

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  • @INPROCEEDINGS{10.4108/eai.24-5-2024.2350168,
        author={Wenshu  Wang},
        title={Optimization of Product Design and R\&D in Apparel Enterprises through 3D Virtual Clothing Design: An Exploratory Analysis Based on Grounded Theory},
        proceedings={Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24--26, 2024, Luoyang, China},
        publisher={EAI},
        proceedings_a={ADDT},
        year={2024},
        month={9},
        keywords={3d virtual clothing design; grounded theory; product r\&d; optimization pathway; apparel enterprise},
        doi={10.4108/eai.24-5-2024.2350168}
    }
    
  • Wenshu Wang
    Year: 2024
    Optimization of Product Design and R&D in Apparel Enterprises through 3D Virtual Clothing Design: An Exploratory Analysis Based on Grounded Theory
    ADDT
    EAI
    DOI: 10.4108/eai.24-5-2024.2350168
Wenshu Wang1,*
  • 1: Sangmyung University
*Contact email: 47791742@qq.com

Abstract

This study delves into the attributes and edges of 3D virtual clothing design technology, capitalizing on the grounded theory in tandem with in-depth interviews to derive experiential insights from raw data. It establishes an optimization pathway model for product design as well as research and development (R&D) in apparel enterprises through 3D virtual clothing design. The objective is to scrutinize the influence of 3D virtual clothing design technology on apparel enterprises’ design and R&D, formulate a theoretical framework, foster a virtuous cycle between new technology adoption and enterprise advancement, and furnish a theoretical underpinning for the intelligent evolution of clothing design. The findings unveil that the optimization of 3D virtual clothing design in apparel enterprise product design and development encompasses several dimensions, including “Reduced R&D Costs,” “Elevated Collaboration Efficiency,” “Improved R&D Efficiency,” “Enhanced Design Outcomes,” and “Shortened R&D Cycles.”