Optimization of Product Design and R&D in Apparel Enterprises through 3D Virtual Clothing Design: An Exploratory Analysis Based on Grounded Theory

This study delves into the attributes and edges of 3D virtual clothing design technology, capitalizing on the grounded theory in tandem with in-depth interviews to derive experiential insights from raw data. It establishes an optimization pathway model for product design as well as research and development (R&D) in apparel enterprises through 3D virtual clothing design. The objective is to scrutinize the influence of 3D virtual clothing design technology on apparel enterprises’ design and R&D, formulate a theoretical framework, foster a virtuous cycle between new technology adoption and enterprise advancement, and furnish a theoretical underpinning for the intelligent evolution of clothing design. The findings unveil that the optimization of 3D virtual clothing design in apparel enterprise product design and development encompasses several dimensions, including “Reduced R&D Costs,” “Elevated Collaboration Efficiency,” “Improved R&D Efficiency,” “Enhanced Design Outcomes,” and “Shortened R&D Cycles.”