A study on Online Dating Satisfaction of University Students in Kunming Based on Structural Equation Modeling

With the rapid development of the sharing economy, Net job passenger satisfaction has received attention from a wide range of scholars as well as customers. China's online car users are mainly concentrated in young people's groups, and college students, as a part of them, have a higher demand for online car. This paper takes university students in Kunming City as the survey object, and analyzes the passenger satisfaction with internet dating through questionnaire survey in terms of comfort, economy, reliability, convenience and safety. By constructing a structural equation model, the results show that the comfort, economy, reliability, convenience and safety of online car service have a greater correlation with satisfaction, and these findings are helpful for us to put forward suggestions to improve passenger satisfaction from multiple perspectives in a targeted way, for the reference of car companies and drivers, and to be applied in reality.