Research on the Impact of Big Data Technology on Social Media Live Broadcast Marketing Ecology and Its Countermeasures

Due to the rapidly grow of big data technology and social media live broadcast, social media live broadcast marketing has emerged from the deep integration of the two. Based on the information ecology theory, this study constructs the big data technology throughout the entire social media live marketing ecological cycle system, takes an in-depth look at the positive impact on the application of big data technology in the social media live marketing ecological application and the problems and challenges through methods such as literature review, case study analysis, survey analysis method and other methods, explores how to improve the pattern and strategy of the social media live marketing countermeasures and recommendations. The results of this study will help to address how big data technologies can positively contribute to the strategy of social media live broadcast marketing, thereby providing an effective decision support basis for stakeholders in the social media live broadcast marketing ecosystem.