Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24–26, 2024, Luoyang, China

Research Article

Shaping Macau's Tourism Image from Macau Tourism Promotional Film

Download34 downloads
  • @INPROCEEDINGS{10.4108/eai.24-5-2024.2350132,
        author={Jian  Wu and Hongbo  Ge},
        title={Shaping Macau's Tourism Image from Macau Tourism Promotional Film},
        proceedings={Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24--26, 2024, Luoyang, China},
        publisher={EAI},
        proceedings_a={ADDT},
        year={2024},
        month={9},
        keywords={macau tourism image; macau tourism promotional film; tourism products},
        doi={10.4108/eai.24-5-2024.2350132}
    }
    
  • Jian Wu
    Hongbo Ge
    Year: 2024
    Shaping Macau's Tourism Image from Macau Tourism Promotional Film
    ADDT
    EAI
    DOI: 10.4108/eai.24-5-2024.2350132
Jian Wu1, Hongbo Ge1,*
  • 1: Shanghai Jian Qiao University
*Contact email: mpufchs@126.com

Abstract

The Macau Government Tourist Office (MGTO), in the Master Plan for the Development of Tourism in Macau, formally positioned Macau's tourism image as a "World Centre of Tourism and Leisure" and explained its three dimensions, namely world cultural heritage, impressive tourism products and rich leisure experiences. By categorising the tourism products featured in Macau's tourism promotional films from 2016 to 2023, and counting the duration and percentage of their footage, it was found that most of the tourism images they portrayed of Macau involved the World Heritage Sites, while the latter two were missing. As far as the strategic suggestions are concerned, diversified tourism products and spectacled audiovisual effects are the aspects that need to be focused on in the creation of future Macau tourism promotional films.