Study on the Appearance Elements of Tea Trays Based on Charm Engineering

Objective: In the innovative design of traditional artifacts, it is very important to understand the different feelings and intentions of consumers about the products and translate them into specific design elements. This paper aims to study the relationship between the emotional factors of consumer psychology and the appearance design elements of tea tray, determine the design elements, so as to carry out innovative design of tea tray, and contribute to the enhancement of the value added of tea tray. Methods: Taking the traditional Chinese tea tray as an example, firstly, 8 tea tray experts were interviewed, and the charm factors were sorted out and extracted by the evaluation structure method in the charm engineering, and a questionnaire survey table was designed; then, based on the interview content, the questionnaire survey method was used to obtain the public’s charm evaluation of the tea tray, and 92 valid questionnaires were collected; finally, the quantitative theory was used to analyze the influence weight of the charm factors of the tea tray. Results: A quantitative statistical table was obtained, and the charm factors with large influence factors were selected as the style adjustment considerations before the design of the tea tray. Conclusion: The feasibility of the theory is proved by the research case of tea tray, which provides more diversified and novel design basis for the design of traditional artifacts in the future.