Exploring the Evolution and Sustainability of the Designer Toy Community in China: A Study on Audience Behavior and Community Promotion Strategies

This study delves into the mainstream designer toy community's development in China, with a specific focus on the domestic community's pivotal role in shaping the industry. Through an examination of evolving trends and opportunities, the research analyzes the composition and characteristics of the designer toy community, highlighting the demographic shift towards Generation Z consumers and the market surge propelled by the blind box model since 2018. Furthermore, the study underscores the increasing influence of the designer toy community on downstream industry aspects such as product feedback, branding, and market trends. By conducting questionnaire surveys and principal component analysis, the study identifies the fundamental needs of hip toy consumers: novelty-seeking, information acquisition, sharing and self-expression, and emotional fulfillment, offering valuable insights for market strategies. The study explores the complexity and diversity of designer toy communities, emphasizing their roles in fan engagement, information exchange, and brand promotion. The findings underscore the importance of conducting a comprehensive analysis of community organizational forms and audience behaviors to foster a sustainable and diverse designer toy ecosystem in China.