Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24–26, 2024, Luoyang, China

Research Article

Analysis of Factors Influencing Digital Human Teacher Satisfaction Based on the Extended TAM Model

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  • @INPROCEEDINGS{10.4108/eai.24-5-2024.2350074,
        author={Chen  Huang and Keheng  Li and Biao  Gao},
        title={Analysis of Factors Influencing Digital Human Teacher Satisfaction Based on the Extended TAM Model},
        proceedings={Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24--26, 2024, Luoyang, China},
        publisher={EAI},
        proceedings_a={ADDT},
        year={2024},
        month={9},
        keywords={tam digital human teacher satisfaction},
        doi={10.4108/eai.24-5-2024.2350074}
    }
    
  • Chen Huang
    Keheng Li
    Biao Gao
    Year: 2024
    Analysis of Factors Influencing Digital Human Teacher Satisfaction Based on the Extended TAM Model
    ADDT
    EAI
    DOI: 10.4108/eai.24-5-2024.2350074
Chen Huang1, Keheng Li1, Biao Gao1,*
  • 1: Jiangxi University of Finance and Economics
*Contact email: biaogao.edu@outlook.com

Abstract

This study examines digital human teacher satisfaction via an enhanced Technology Acceptance Model (TAM), focusing on virtual anchors' role in online education. It investigates the impact of perceived usefulness, ease of use, playfulness, and trust on user satisfaction, comparing 2D and 3D virtual anchors among elementary students. Findings highlight playfulness's significant role in 3D contexts and ease of use in 2D settings, enriching TAM's applicability in virtual education. Despite its limited geographical scope and sample diversity, the study underscores the importance of engaging content and interactive experiences in improving learning outcomes. Future research should expand to diverse settings and consider broader virtual anchor samples to further explore virtual teaching technologies' educational potential.