Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24–26, 2024, Luoyang, China

Research Article

Exploration of Exhibition design--Functional and Aesthetic Intertwining Practice

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  • @INPROCEEDINGS{10.4108/eai.24-5-2024.2350073,
        author={Qianwen  Li and Kang  Yao and Min  Yin},
        title={Exploration of Exhibition design--Functional and Aesthetic Intertwining Practice},
        proceedings={Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24--26, 2024, Luoyang, China},
        publisher={EAI},
        proceedings_a={ADDT},
        year={2024},
        month={9},
        keywords={exhibition design; functionality; aesthetics; environmental psychology; visual design},
        doi={10.4108/eai.24-5-2024.2350073}
    }
    
  • Qianwen Li
    Kang Yao
    Min Yin
    Year: 2024
    Exploration of Exhibition design--Functional and Aesthetic Intertwining Practice
    ADDT
    EAI
    DOI: 10.4108/eai.24-5-2024.2350073
Qianwen Li1,*, Kang Yao1, Min Yin1
  • 1: Wuhan Institute of Design and Sciences
*Contact email: 648813003@qq.com

Abstract

With the increasingly fierce business competition, the visual effect of Corporate exhibition halls design has increasingly become the key to attract customers and display corporate image. By combining practical experience, this paper discusses in depth the importance of Visual design, and its role in the display effect in Corporate exhibition hall design. In Corporate exhibition halls, Visual design, not only the aesthetic performance, but also the direct communication of brand image. This article further discusses the key role of Corporate exhibition halls' Visual design, in guiding consumers, enhancing brand image, and conveying corporate culture, etc. Taking Hefei Financial Harbor OVU Culture Exhibition Hall as an example, it discusses how to realize the harmonious unity of functionality and aesthetics in the Exhibition hall design, especially how to combine the aesthetic trend of modern young people to enhance the attractiveness and influence of the Exhibition hall. Starting from the aspects of environmental psychology, Visual design, display methods and lighting effects, the article analyzes the innovation of the Exhibition design and summarizes its successful experience.