Exploration of Exhibition design--Functional and Aesthetic Intertwining Practice

With the increasingly fierce business competition, the visual effect of Corporate exhibition halls design has increasingly become the key to attract customers and display corporate image. By combining practical experience, this paper discusses in depth the importance of Visual design, and its role in the display effect in Corporate exhibition hall design. In Corporate exhibition halls, Visual design, not only the aesthetic performance, but also the direct communication of brand image. This article further discusses the key role of Corporate exhibition halls' Visual design, in guiding consumers, enhancing brand image, and conveying corporate culture, etc. Taking Hefei Financial Harbor OVU Culture Exhibition Hall as an example, it discusses how to realize the harmonious unity of functionality and aesthetics in the Exhibition hall design, especially how to combine the aesthetic trend of modern young people to enhance the attractiveness and influence of the Exhibition hall. Starting from the aspects of environmental psychology, Visual design, display methods and lighting effects, the article analyzes the innovation of the Exhibition design and summarizes its successful experience.