Research Article
A Study on Differentiated Pricing Strategies of Competitive Online Freight Platforms Considering Service Sensitivity
@INPROCEEDINGS{10.4108/eai.24-5-2024.2350070, author={Genjun Gao and Yuanqing Liu and Min Xie}, title={A Study on Differentiated Pricing Strategies of Competitive Online Freight Platforms Considering Service Sensitivity}, proceedings={Proceedings of the 3rd International Conference on Mathematical Statistics and Economic Analysis, MSEA 2024, May 24--26, 2024, Jinan, China}, publisher={EAI}, proceedings_a={MSEA}, year={2024}, month={10}, keywords={online freight transportation platform; competitive pricing strategy; service sensitivity}, doi={10.4108/eai.24-5-2024.2350070} }- Genjun Gao
Yuanqing Liu
Min Xie
Year: 2024
A Study on Differentiated Pricing Strategies of Competitive Online Freight Platforms Considering Service Sensitivity
MSEA
EAI
DOI: 10.4108/eai.24-5-2024.2350070
Abstract
This paper introduces service sensitivity, constructs models for the two platforms charging transaction fee and membership fee respectively, and researches the differentiated pricing strategy between the platforms. It is found that the user pricing of the transaction fee platform and the owner H pricing of the membership fee platform are positively correlated with the owner H ratio, and the owner L pricing of the membership fee platform is negatively correlated with it. When the membership fee platform improves the service quality of different owners, the pricing strategy of different owners of the membership fee platform is different, and the pricing of cargo owners remains unchanged. The transaction fee platform decreases the pricing of cargo owners and the pricing of car owners remains unchanged. Therefore, the network freight platform should adjust the service quality according to the actual and develop reasonable pricing and service strategies.
