A Study on Differentiated Pricing Strategies of Competitive Online Freight Platforms Considering Service Sensitivity

This paper introduces service sensitivity, constructs models for the two platforms charging transaction fee and membership fee respectively, and researches the differentiated pricing strategy between the platforms. It is found that the user pricing of the transaction fee platform and the owner H pricing of the membership fee platform are positively correlated with the owner H ratio, and the owner L pricing of the membership fee platform is negatively correlated with it. When the membership fee platform improves the service quality of different owners, the pricing strategy of different owners of the membership fee platform is different, and the pricing of cargo owners remains unchanged. The transaction fee platform decreases the pricing of cargo owners and the pricing of car owners remains unchanged. Therefore, the network freight platform should adjust the service quality according to the actual and develop reasonable pricing and service strategies.