Proceedings of the 3rd International Conference on Mathematical Statistics and Economic Analysis, MSEA 2024, May 24–26, 2024, Jinan, China

Research Article

A Study on Differentiated Pricing Strategies of Competitive Online Freight Platforms Considering Service Sensitivity

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  • @INPROCEEDINGS{10.4108/eai.24-5-2024.2350070,
        author={Genjun  Gao and Yuanqing  Liu and Min  Xie},
        title={A Study on Differentiated Pricing Strategies of Competitive Online Freight Platforms Considering Service Sensitivity},
        proceedings={Proceedings of the 3rd International Conference on Mathematical Statistics and Economic Analysis, MSEA 2024, May 24--26, 2024, Jinan, China},
        publisher={EAI},
        proceedings_a={MSEA},
        year={2024},
        month={10},
        keywords={online freight transportation platform; competitive pricing strategy; service sensitivity},
        doi={10.4108/eai.24-5-2024.2350070}
    }
    
  • Genjun Gao
    Yuanqing Liu
    Min Xie
    Year: 2024
    A Study on Differentiated Pricing Strategies of Competitive Online Freight Platforms Considering Service Sensitivity
    MSEA
    EAI
    DOI: 10.4108/eai.24-5-2024.2350070
Genjun Gao1,*, Yuanqing Liu1, Min Xie2
  • 1: Shanghai Maritime University
  • 2: NAVECO LTD
*Contact email: gjgao@shmtu.edu.cn

Abstract

This paper introduces service sensitivity, constructs models for the two platforms charging transaction fee and membership fee respectively, and researches the differentiated pricing strategy between the platforms. It is found that the user pricing of the transaction fee platform and the owner H pricing of the membership fee platform are positively correlated with the owner H ratio, and the owner L pricing of the membership fee platform is negatively correlated with it. When the membership fee platform improves the service quality of different owners, the pricing strategy of different owners of the membership fee platform is different, and the pricing of cargo owners remains unchanged. The transaction fee platform decreases the pricing of cargo owners and the pricing of car owners remains unchanged. Therefore, the network freight platform should adjust the service quality according to the actual and develop reasonable pricing and service strategies.