Research Article
Research on the Construction and Communication of the Cultural Tourism Brand of the Shudao Based on Network Text Analysis
@INPROCEEDINGS{10.4108/eai.24-5-2024.2350060, author={Xue Luo}, title={Research on the Construction and Communication of the Cultural Tourism Brand of the Shudao Based on Network Text Analysis}, proceedings={Proceedings of the 3rd International Conference on Art Design and Digital Technology, ADDT 2024, May 24--26, 2024, Luoyang, China}, publisher={EAI}, proceedings_a={ADDT}, year={2024}, month={9}, keywords={shudao; literature and tourism integration; literature and tourism branding; online text; three kingdoms culture}, doi={10.4108/eai.24-5-2024.2350060} }- Xue Luo
Year: 2024
Research on the Construction and Communication of the Cultural Tourism Brand of the Shudao Based on Network Text Analysis
ADDT
EAI
DOI: 10.4108/eai.24-5-2024.2350060
Abstract
Based on the network text data, this study analyzes the Shudao scenic area from four aspects: heritage resources, tourism services and support, tourists' behavior and experience, and tourists' evaluation and feelings. This will not only help to understand the overall impression of tourists on the cultural and tourism brand of the Great Shudao, but also help to reveal the rich cultural values contained in the Shudao. Based on the results of the study, new perspectives and suggestions can be provided through the three aspects of brand positioning and resource integration, brand image shaping and dissemination, and specialty tourism product development and innovation, in order to promote the construction and dissemination of the Great Shudao Cultural Tourism Brand.